About Callaway

History and Origin

The Callaway Golf Company was founded in 1982 by Ely Callaway in San Diego, California. Ely Callaway was originally a winemaker, but he took his experience of innovation and quality from the wine world to the golf industry. Initially focused on manufacturing golf clubs, Callaway quickly introduced itself as a player in the market with a new approach to design and technology.

The first major success for Callaway came with the launch of the Big Bertha driver in 1991. This driver was groundbreaking due to its large head and advanced technology that made it more forgiving and efficient for golfers. Big Bertha set a new standard for golf clubs and helped establish Callaway as a leading player in golf equipment.

During the 1990s and 2000s, Callaway continued to introduce innovative products such as the Big Bertha iron set and Odyssey putters. Their ability to combine technological advancement with ease of use ensured they remained at the forefront of golf equipment.

Today's Callaway

Today, Callaway Golf Company is a global leader in golf equipment, known for their continued innovation and commitment to quality. The company offers a wide range of products, including clubs, balls, apparel and accessories, designed to enhance players' performance and experience on the golf course.

Modern Technology and Design

Callaway is known for implementing advanced technology in their products. Technologies such as Jailbreak Technology and Flash Face Technology are examples of how Callaway uses research and development to optimize the performance of golf equipment. Jailbreak Technology, for example, improves the stiffness of the club head, which increases the transfer of energy to the ball and therefore provides longer shots. Flash Face Technology uses artificial intelligence to design the clubface to maximize ball speed.

Strategic Acquisitions

Callaway has also expanded their portfolio through strategic acquisitions. In 1997 they bought Odyssey, known for their precision putters. In 2021, Callaway made a significant investment in Topgolf, a chain of golf entertainment centers that combine golf with socializing. This acquisition has given Callaway a new platform to engage golfers in a different way and expand their brand to a wider audience.

Our equipment

See our selection of used golf clubs and Callaway equipment here: Golf clubs

Also see our stand system to understand how each club stands: Stand Rating